We undertake research into market trends and behaviour around new technologies and media. We combine a range of techniques in our work, from extensive desk research through to quantitative data analysis, interviewing and ethnography. Coda is led by Dr Steve Smith, a research practitioner with over fifteen years experience working for brands as diverse as BBC, Microsoft, Netflix, Universal, Mars and Coca-Cola.

In 1947 Abraham Tropper founded Coda Resources on the simple principle of offering premium products and unparalleled service. More than 70 years later, his family runs the business with these same guiding values. We Are a Global Company. Coda Resources is a vertically integrated company with offices, factories and distribution centers around the world.

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